The term "upside potential" refers to the possibility or likelihood that an investment, security, commodity, or other asset will increase in value over time. It represents the potential for growth and profitability within a particular financial instrument. Investors often look at upside potential when making decisions about buying or selling assets because they want to maximize their returns while minimizing risk. The term can also be used more broadly to refer to any opportunity for positive outcomes, such as in personal relationships or career advancement.